Mall of the Wild spotting the fake wildlife around you - 2014

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Equipped with an urban safari map, you can play the Mall of the Wild game spotting the fake wildlife around you. With other youthful naturalists you’ll discover dozens of products that coopt images, forms and fur patterns from wild animals. You can also participate online through a smart phone app written especially for Digital Zoo. Use it to join the culture jamming fun by snapping photos of animal products that are reproducing faster than their wild cousins. Via social networks the app lets you share your shots, framed like oil paintings, with captions like “Ceci n’est pas un tigre.” By documenting the superabundance of commercial ‘wildlife’ you’ll not only be adding to an online trophy collection – you’ll be raising the profile of related conservation efforts.